“””umg”” and “”submit a demo”””

by Rickard Hernell

A First Step into the Music Stardom: Understanding UMG and How To Submit A Demo

Are you an aspiring artist or band, putting blood, sweat and tears into your music with the hopes of breaking into the industry? The universality of music and the ever-increasing platforms for discovery have opened several pathways for artists to share their creations. One such platform could be a juggernaut of the industry, Universal Music Group (UMG)! Have you ever thought about submitting a demo to UMG? No idea how to go about it? Don’t worry! That’s exactly what we’re going to discuss.

Sending Demos to UMG: A Brief Explanation

Let’s break it down to basics first. Sending a demo involves creating a brief recording of your music and submitting it to music producers or record labels, such as UMG. It acts as your musical C.V, showcasing your talents, and giving the company a sense of your musical genre and style.

UMG Basic Information Procedure for Submitting a Demo Benefits of Submitting to UMG
UMG is an American global music corporation Create a track that defines your style Exposure to a global audience
Top-tier artists such as Taylor Swift and Kanye West are signed to UMG Make top-quality production Potential marketing and promotional support
UMG accepts unsolicited demos Send the track digitally via UMG’s platform Collaborations with top-tier artists
Headquarters in Santa Monica, California Be patient because getting feedback can take time Access to a network of music industry professionals

Creating your Demo

What should your demo include? The heart and soul of the demo are the songs. Usually, three to four tracks would suffice. It is crucial that the songs encapsulate who you are as an artist and showcase your unique style and talent.

Making Your Demo Stand Out

Imagine being in the shoes of a music producer; they would hear demos day in, day out. Given this, your demo needs to stand out from the crowd! But how?

Firstly, quality over quantity, always. It’s better to have fewer songs of higher quality than more, lower-quality tracks. Secondly, include your best work. That might sound obvious, but it’s essential that your selected tracks fully showcase your range and talent.

Submitting Your Demo

After you’ve created something you’re proud of, it’s time to submit your demo to UMG. As we discussed above, UMG accepts unsolicited demos, so all you need to do is visit their official website and follow their detailed guidelines about how to submit.

The Waiting Game

It’s important to be patient. Getting feedback can take time, as there are a variety of demos being submitted every day. While you wait, don’t stop making music. Consistency and perseverance are key in this industry.


Submitting a demo to UMG is a significant step towards gaining recognition as an artist. The process may seem daunting, but with the right level of preparation and patience, you can take that leap and potentially change the course of your musical journey. Good luck!

Tools to Help You Along Your Journey

  • Sound Mixing Software: This could help in improving and fine-tuning your sound.

  • Lyric Writing Software: If you need a little help with writing captivating and unique lyrics.

  • Music Networking Websites: These can provide you with valuable insight and potential collaborations.

  • Music Management Agencies: A management agency can help you handle your career as you focus on your music.

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